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Barbara Kuriger says a new Primary Growth Partnership (PGP) programme to make wool more profitable and sustainable will work to the advantage of Taranaki-King Country farmers.

A seven-year partnership between the Ministry for Primary Industries (MPI) and The New Zealand Merino Company, ‘Wool Unleashed’ (or W3) is expected to contribute $335 million to the country’s economy by 2025.

“A few years back, wool was one of the highest export earners we had, with the bulk of that being strong wool,” Barbara Kuriger said.

“Since the 1990s wool earnings have been in decline. The W3 PGP programme is a real mechanism to help turn that around.

“The programme will go about this by linking strong wool farmers with the right markets, developing new and niche products, and sharing best practice information across the industry.

“I am confident this new Partnership will be of high value to farmers in the Taranaki-King Country, particularly in the shearing capital of New Zealand, Te Kuiti. I know our farmers work very hard day to day, and the opportunity to make the wool industry more profitable and sustainable will be seized.

“The end goal is to make New Zealand strong wool and wool products relevant to end users around the world. I look forward to the plusses of W3 finding their way back to wool producers right here in Taranaki-King Country,” Kuriger said.

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